“The gift of being present.”

What if we paused to take in the present, and everything it holds? That was the overarching message behind this New Balance campaign. A call to slow down and embrace togetherness, reflection, and presence as a conscious act of intention. For this segmented online campaign, rolled out in three phases, I developed the copy framework.

I wrote headlines, sublines, and supporting copy across a range of digital touchpoints, from website to email, for New Balance’s EMEA audience. The visuals focus on gratitude and unfold through carefree, unposed scenes with a sense of lightness. My copy informed the photography briefing and was translated across multiple markets.

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